By Ekta Chanana Last Updated:
Alia Bhatt, who is basking in the success of her super hit film, Rocky Aur Rani Ki Prem Kahani, has added another feather to her entrepreneurial journey. The gorgeousness has collaborated with the most influential personality, Isha Ambani. Earlier, reports of Alia Bhatt selling her brand to Isha Ambani made rounds. Now, Alia Bhatt confirmed that her brand, Ed-a-Mamma and Reliance Retail Ventures Ltd have entered into a joint venture.
On September 6, 2023, Alia took to her Instagram handle and announced her collaboration with the Ambanis. The actress posted a picture with Isha Ambani. While Alia looked stunning in a pastel-pink pantsuit, Isha stunning in a black-hued flower-printed dress. Alongside it, Alia expressed her joy while collaborating with Isha Ambani, and how it is a journey of two moms coming together.
Alia's note can be can be read as:
"Delighted to share that Ed-a-Mamma and Reliance Retail Ventures Ltd have entered into a joint venture. Ed-a-Mamma is a bootstrapped venture with a big heart. Reliance Retail is India’s largest retailer. What we have in common is our dream to continue the work of building a homegrown, vocal-for-local brand of children's products that are safe, parent-friendly and planet-friendly. On a more personal note, for Isha and me, this is also about two moms coming together. That just makes it so much more special."
Earlier, reports claimed that Isha Ambani was planning to acquire Alia Bhatt’s clothing brand, Ed-a-Mamma, which was into kids' clothing, and later even introduced the maternity fashion category to her label. The reports further claimed that Isha signed the deal with Alia for Rs. 300-350 crores.
Well, Alia definitely cracked the jackpot by entering into a joint venture with Isha Ambani. What do you think?