Bad Bunny's performance is going to be the first act at Super Bowl LX. How much will the rapper be paid, and can he break viewership records?
NFL championship game, Super Bowl LX is set for Sunday, and the excitement is skyrocketing. The championship game is taking place at Levi's Stadium in Santa Clara on February 8, 2026, and it will decide who will win the league between the Seattle Seahawks and the New England Patriots. While the excitement around the game is high, there are viewers who are also waiting to witness the halftime show.
For the unversed, the central halftime performer of Super Bowl LX is Bad Bunny, who is headlining the Apple Music Super Bowl LX Halftime Show. While there could also be some surprises for the viewers, people have been stuck to the screens to get every-minute update about the game, and obviously, about the halftime show. So amid this excitement, let's know how much Bad Bunny is getting paid for his halftime performance at the Super Bowl.
To mention, while it's expected that Bad Bunny might be paid a huge sum of money for headlining the halftime show, it's confirmed that the NFL isn't paying Bad Bunny for his much-anticipated halftime show at Super Bowl LX. Not only Bad Bunny, but none of the halftime performers actually get paid for their performance in the show. Having said that, a small amount of USD 1246 is reportedly received by the halftime headliners through the performers' union, and reportedly, it is included in the show's production budget.
The reason that the NFL doesn't pay the celebrities for headlining the halftime show is that the performance over there comes with a huge scope for the artists, which brings them huge exposure, boosts marketing scopes, which leads to an increase in streaming percentage, more sales of albums, and more sales of concert tickets. Artists like Kendrick Lamar saw a jump of 430 percent in Spotify Streams after their halftime performance last year. Not only him, but Maroon 5 also had an increase in ticket sales, with a boost of 434 percent, while Justin Timberlake's sales rose to 534 percent. Rihanna's Spotify streams increased by more than 600 percent, along with music sales and boosted sales in her beauty brand, after her 2023 halftime performance.
Bad Bunny's performance also sparked backlash among MAGA supporters, while others are excited. Decades ago, the halftime shows began with novelty acts, drill teams, and marching bands, and following this, in the 1990s, the Pop stars started performing along with the NFL halftime, introducing headlining, which kept the viewers from being distracted from the game.
Michael Jackson's 1993 performance was a major turning point in the NFL's halftime history. Now, as Bad Bunny is performing, people have been wondering if he would be able to break earlier records, with Rihanna getting 121 million views in 2023, while Usher grabbed 131 million views, and Kendrick Lamar had 133 million views last year. So, the question is, will Bad Bunny be able to break the records? We will get the answer after his performance, who will be the first artist to perform mostly in Spanish.
Are you excited for Bad Bunny's halftime show?
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