Kim Kardashian And BF, Lewis Hamilton Face Backlash Amid Breakup Rumours Over SKIMS Expansion

Amid the breakup buzz, Kim Kardashian and her boyfriend, Lewis Hamilton, have been facing backlash over the former's brand, SKIMS expansion in Israel.

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By Prajeta Roy Last Updated:

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Kim Kardashian And BF, Lewis Hamilton Face Backlash Amid Breakup Rumours Over SKIMS Expansion

Kim Kardashian and Lewis Hamilton are one of the most talked-about couples. In February 2026, the couple dominated the headlines after their secret relationship got leaked. Kim has found herself at the centre of a major controversy after she launched SKIMS stores in Israel. Recently, Kim’s boyfriend, Lewis, commented on Israel and Gaza conflict. Amid the breakup rumours, Kim and Lewis’ different political and ideological positions have fuelled the speculation.

Kim Kardashian expands SKIMS stores in Israel

Kim Kardashian’s clothing brand, SKIMS, has officially begun selling its products in Israel through a partnership with luxury retailer called Factory 54. Back in November 2025, Kim’s SKIMS brand products first became available online in Israel through Factory 54’s website. Later, in December 2025, some Factory 54 stores started selling SKIMS products inside special branded sections. According to reports, Kim’s brand is aiming to establish between 10 and 15 standalone stores across Israel by the end of 2026. However, due to the ongoing Israel-Gaza conflict, critics and activists are calling for boycotts against Kim’s brand.

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What did Kim Kardashian's boyfriend, Lewis Hamilton, say about the Israel-Gaza conflict?

On May 28, 2026, an X (formerly Twitter) account named Middle East Affairs shared that the Formula 1 star, Lewis Hamilton, said that Israel must be stopped in borders and people must not remain silent about the starvation of children in Gaza. Amid this, the expansion of Kim’s SKIMS brand in Israel fuelled their breakup rumours.

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Netizens' reaction to Kim Kardashian and Lewis Hamilton's political and ideological differences over the Israel-Gaza conflict

Shortly after MEA shared Lewis’ statement on the ongoing Israel-Gaza conflict, a user wrote, "Meanwhile, his girlfriend just signed a deal to open a bunch of Skims stores in Israel." Another user commented, "Lewis is out here talking about stopping Israel and the starvation in Gaza while his girlfriend is opening stores there. Make it make sense." A third user penned, "Hamilton visits Jordan to support Palestine aid efforts, but is dating someone whose business is expanding in Israel. The hypocrisy is unbelievable."

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Pointing out something is wrong in Kim and Lewis’ relationship, a user wrote, "SKIMS planning 15 stores in Israel during 2026 while Lewis keeps posting about starving children in Gaza… this relationship honestly feels doomed." Another user wrote, "If Lewis genuinely believes Israel must be stopped at its borders, how does he reconcile that with SKIMS opening stores there? Breakup rumours suddenly make a lot more sense now." Another comment can be read as:

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"Well, they're two different people with two different preferences and tolerances."

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Why are breakup rumours of Lewis Hamilton and Kim Kardashian circulating online?

The breakup rumours surrounding Lewis Hamilton and Kim Kardashian intensified in mid-May 2026 after a major controversy gained traction online involving a SKIMS shipment that was allegedly seized with USD 8.4 million worth of cocaine. The controversy began spreading like wildfire on May 20, 2026, after viral claims suggested that the drugs had supposedly been hidden inside the shipment. According to circulating insider rumours, Lewis is reportedly maintaining distance from Kim.

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Kim Kardashian wants to settle down with Lewis Hamilton amid breakup rumours

Amid the breakup rumours, a source told Star that Kim Kardashian wants marriage and kids with Lewis. However, due to work commitments, Lewis is unable to provide stability at the moment. The growing long-distance pressures are going hard on Kim, stated the insider. The source can be quoted as saying:

"Kim wants marriage and kids with Lewis, but it’s hard to see how that can realistically happen when he’s travelling around the world nine months of the year. He checks every single box for her, except being able to provide the stability she craves at this stage of life. When they first started dating, bouncing around from one track to the next was exciting for Kim. That has already worn thin, though. She has so much going on and can’t be away from L.A. without feeling stressed. Kim is in a very hard place."

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What are your thoughts on Kim Kardashian and Lewis Hamilton's breakup buzz? Let us know.

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Pic credit: Lewis Hamilton/IG, Kim Kardashian/IG, Backgrid
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