By Kalash Khurana Last Updated:
India is a secular country as people of all religions reside here together, and this secularism is what makes India a beutiful country. Moreover, the diversity of India is so vast that people from all over the world admire it, and needless to say, we as Indians are proud of it. However, time and again, a person, organization or a group unknowingly hurt the sentiment of one or the other ethnic group.
Controversies and backlashes are an integral part of a democratic country like India as people have complete right to raise their voices against something unjustified. And with the power of social media, a person easily reaches out to millions of other netizens in no time. Then, in split seconds, what started as an opposition becomes a collective backlash and starts trending on social media. And this time Bollywood actress, Kareena Kapoor Khan became a prey to it!
Since the morning of April 23, 2022, Bollywood actress, Kareena Kapoor Khan, and the popular jewellery brand, Malabar Gold and Diamonds are trending on social media. It so happened that the brand released an ad for the Hindu festival, Akshaya Tritiya, and it featured Kareena. In the ad, the actress was seen wearing an embellished pink lehenga, paired with elaborate diamond jewellery, which included a neckpiece, matching earrings, and a maang teeka. However, it was the absence of a bindi from Kareena's forehead that caught everyone's attention. This lead the netizens to slam the brand and boycott Kareena for their disregard of traditional Indian values and hurting Hindu sentiments.
Netizens took the internet by storm after taking offence to the new Akshaya Trtitya ad, and started trending hashtags like #NoBindiNoBusiness and #BoycottKareena on social media. Apart from lashing out at Malabar jewellers, netizens also protested against Kareena, who despite being married to a Muslim man, featured in an ad for a Hindu festival. Pointing out the importance of sporting a bindi for a married woman in Hindu tradition, netizens expressed rage over the ad.
While one netizen wrote, "Can you see their shamelessness? They want money from Hindu people on Hindu festivals but they are boycotting Hindu traditions and rituals. #boycottmalabargold," another one penned, "Hindus protest against 'Malabar Gold's advt for AkshayTritiya showing Kreena Kapoor Khan without bindi. Why no bindi for Hindu festivals? So, #NoBindiNoBusiness #BoycottMalabarGold". Another tweet can be read as "I will never ever buy gold from Malabar Gold from now onwards. This is cheap advertisement hurting sentiments."
What are your views about Kareena Kapoor's no bindi look in the ad? Let us know.