Flying Beast, Gaurav Taneja Launches His Ghee Brand For Rs. 1,350, Netizens Say, 'Itna Mehnga Ghee'

Gaurav Taneja has ventured into farming and created his own food label. However, the starting price of the ghee, which is made using the Vedic technique, is Rs. 1,350 for 500 ml.


By Ekta Chanana Last Updated:


Flying Beast, Gaurav Taneja Launches His Ghee Brand  For Rs. 1,350, Netizens Say, 'Itna Mehnga Ghee'

Gaurav Taneja, famously known as 'Flying Beast', rose to fame for sharing his fitness journey on his YouTube channel, 'Fit Muscle TV'. Later, he switched the daily Vlogging and would share his pilot journey. In 2020, a huge blow came his way after he lost his job, which started a legal battle against the authorities of the airlines. In 2022, he started studying Law at Delhi University, and in 2023, he dropped out of it. Now, the famous YouTuber has ventured into farming and has created his own food brand.

Gaurav Taneja launched his own ghee 

Gaurav Taneja has been sharing glimpses of his farming journey on his daily Vlog. The famous YouTuber purchased Indian Gir cows from Gujarat and has been taking care of them on his farms. Gaurav's mission is simple: he is going to deliver the best food product, following the old Bharat farming technique. The ghee, which is made on his farm, is organic, and it is made out of Vedic process in clay pots. On the first day of Chaitra Navratri, which also marks the beginning of the Hindu New Year, he launched it officially.

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On April 10, 2024, Gaurav took to his Instagram handle and posted a video of his brand launch at this farm. It was a blooper clip of unveiling the curtains of his brand name. While he counted one to three, the curtain fell on its own at the count of two. However, Gaurav used the blooper as a promotional video. Also, let us remind you the starting price of Ghee is Rs. 1,350 for 500 ml. 

As soon as Gaurav posted the video, netizens flooded the comments section and highlighted the expensive cost of the product. One user wrote, "Itna mehanga ghee had hai ek saal mei hi cost nikal loge. Bade log hi khareed sahkate h." Another commented, "Bhai ghee sasta kafi h..2380/kg." One netizens also wrote, "Ur product is to costly normal middle class people can't offered it so plse reduce some price of the product.."

Gaurav Taneja's venture into farming

For those who don't know, Gaurav Taneja is highly inspired by the ancient technique of Indian farming and how they would take care of cows, extract milk and make Ghee using the Vedic way. On his farm, A2 Gir cow ghee is made using fresh Gir cow's milk. According to the website description, the cows are free-grazed. The milk from them is brought to a boil and naturally cooled down to room temperature, inoculated with a natural starter culture, and left overnight to make curd. The curd is churned using the traditional bilona method. 

When Gaurav Taneja revealed the reason for learning law

Gaurav Taneja made an appearance on Raj Shamani's podcast, and opened up about the reason for learning law. When the podcaster asked him did he learned Law from Delhi University at the age of 35 as a hobby. To which, Gaurav laughed and clearly said:

"Vo toh mai ne kisi ki maarne ke liye padha tha."

Gaurav further added that when his case happened with Air Asia, he wanted to know the legal language that was used in the case. Gaurav wanted to learn it all as he wasn't able to understand what his lawyers were writing to him in the legal language. He added that's when he thought that he should learn it, and that's how he started studying it.

What do you think about Flying Beast, Gaurav Taneja's new venture?

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