Hailed as the queen of Indian kitsch by the media, Nida Mahmood, is a self-taught artist and trained designer from NIFT. Awarded for the Most Creative Design Collection in 2002, she continued with trail blazing concepts through all the fashion weeks she participated in. Indian Kitsch is her muse and forte. She writes regularly on art and fashion. Her designs have been a hot favourite among names like Priyanka Chopra, Kalki Kochelin, Virat Kohli, Kangana Ranaut, Soha Ali Khan and many others.