Sydney Sweeney Gives Classic Holiday Films A Risque Twist With Skimpy Lingerie Amid Naked Ad Row
Sydney Sweeney is back in the limelight with another risque photoshoot, and this time it's her interpretation of some classic holiday films.
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Add BollywoodShaadis on GoogleIt's beginning to look a lot like Christmas on Sydney Sweeney's social media feed. It seems like Sydney Sweeney is turning up the heat early this year, with tributes to some of the holiday classics. Amid her previous campaign controversies, the pictures went viral immediately.
Sydney Sweeney goes bold with festive photoshoot
Sydney Sweeney is paying tributes to holiday classics such as How the Grinch Stole Christmas, Home Alone, and The Nightmare Before Christmas, ahead of the festive season. However, unlike the movies, this campaign isn't exactly family-friendly viewing. Coming right on the heels of her naked ad campaign for sports betting platform Novig, the ad has once again drawn limelight to the actress.
However, this time Sydney made sure she kept some clothes on, without losing the boldness she has become known for. In the new ad, Sydney Sweeney has recreated some scenes from the films as she models lingerie set to hit clothing racks this holiday season. While the ad didn't lack some sexy shots, not every film was given the sexy treatment.
The advertisement begins with Sydney curling up on the couch with a bowl of ice cream on her lap in a scene reminiscent of Home Alone before she clicks on the TV. On it, the actress appears to be channeling her inner 'Cindy Lou Who' from How the Grinch Stole Christmas as she carries the X-Mas presents. The scene shifts to Sydney, in a scene resembling The Nightmare Before Christmas, as she stands before a glowing moon in red lingerie and a wedding veil.
The scene once again switches, and this time the actress is seen frolicking in the snow while wearing sizzling baby blue lingerie. Meanwhile, on the couch, Sydney Sweeney giggles as she watches it all unfold before turning off the TV with the SYRN logo flashing on screen.
What do we know about Sydney Sweeney's brand, SYRN?
Sydney Sweeney's brand, SYRN, has been making headlines since the ad campaign was released. The actress previously opened up about her mission for the brand and insisted she just wants to ensure that every piece fits well and works on a "beautiful range of body types". The brand is reported to be in direct competition with Kim Kardashian's Skims and Rihanna's Savage x Fenty. Launching the brand, the actress explained:
"The secret is finally out... this is lingerie you wear for YOU, no explanation, no apology. I wanted to create a place where women can move between all the different versions of who we are."
While SYRN has caught everyone's attention, the timing has renewed the conversation around Sydney Sweeney's previous campaign with Novig. For those who are not aware, the actress holds an equity stake in the company she controversially went nude for in a new ad campaign. Novig CEO Jacob Fortinsky also reflected on working with Sweeney and said:
"It was a very exciting process to work with her both on the commercial side as well as on the creative side. It really was Sydney who was driving a lot of the visuals and the messaging."
Sydney Sweeney also echoed Novig CEO's comment and told Complex that she believed the best partnerships came from the ones where everyone got to collaborate. She added that she doesn't like just putting her face on something and calling it a day; she wants to get into the core of it with the team. She shared that watching the company grow and being part of its journey was very important to her.
After the ads were released, reports went rife that the company's valuation had soared to new heights. According to The Wall Street Journal, the company's valuation rose from USD 500 million to USD 2 billion. Sydney secured her stake in the company before stripping off for Novig's now-viral 'Just Sports' ad campaign. While her share is unknown, even 1 percent is now worth USD 20 million.
What are your thoughts on Sydney Sweeney's new ad campaign?
PC: SYRN/IG
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