By Ekta Chanana Last Updated:
Kriti Sanon is making the headlines yet again, and this time, she enters the beauty industry with her beauty brand, Hyphen. Yes, after launching her own production house, Blue Butterfly Films, which is considered an ode to once rumoured boyfriend, Sushant Singh Rajput. Kriti is all set to explore her entrepreneurial aspects with her beauty brand, which is affordable for the masses. However, netizens are sure that it is one of her tax-saving games.
On July 27, 2023, Kriti Sanon turned a year older, and on a special day, she announced the launch of her beauty brand, Hyphen. In the launch video of her beauty brand, Kriti looked stunning. Alongside it, she expressed how she is ready to turn her obsession with skincare into a passion. An excerpt from her long note can be read as:
"Turning my obsession of skincare into passion and then into a dream- a dream of getting a lot of amazing ingredients together to make power-packed products that actually work! We’ve hyphened the power of nature and potency of science to give multiple benefits from each product. People say “You can’t have it all!” But why not?"
A Reddit user shared Kriti Sanon's brand launch announcement on the discussion platform, and netizens expressed their opinion on it. One user compared it with Deepika Padukone's beauty brand, another called it a tax saving technique. One netizen commented, "She is always late to everything, and when she is first, leaves no impact. Also, at that pricing for the product benefits- seems she is just buying from manufacturer and repackaging. She started her production house also na? LOL, someone got HEAVY TAX SAVING LECTURES this year."
Recently, Kriti Sanon hopped onto a new phase of her life as she launched her production house, Blue Butterfly Films last month. The entire nation was left in awe and believed that Kriti Sanon had given tribute to her rumoured ex-beau, Sushant Singh Rajput by picking 'Blue Butterfly', as it was the emoticon, that the late actor would often use. In fact, Kriti and Sushant's old conversation had surfaced on the internet, wherein the actress asked him the meaning of the blue butterfly in his life. However, Kriti clarified that she loves blue butterflies and not mentioned Sushant once.
Watch the video here!
What do you think of Kriti's beauty brand?