By Medha Sengupta Last Updated:
Kriti Sanon is one of the most talented actresses of Bollywood. She has not only impressed fans with her acting prowess in Hindi films but has also won everyone's hearts in Telugu language films. The actress was also recently awarded the National Film Award for her impeccable performance in the movie, Mimi. The multi-lingual actress is also an entrepreneur and co-founder of a production house, Blue Butterfly Film Official, a fitness training studio, the tribe India, and a skincare brand, Hyphen.
On her birthday, Kriti Sanon launched her skincare brand, Hyphen, on July 27, 2023, and has since garnered much appreciation for the same. The actress recently launched her brand's newest product, which is a peptide lip balm. However, netizens were quick to point out that Kriti has not only copied Hailey Bieber's marketing style for her lip balm launch but also has the same formula.
Hailey Bieber is an American supermodel who is married to global pop-star, Justin Bieber. She also owns a skincare brand, Rhode, and one of her bestselling products is her peptide lip balm. Kriti's latest skin care release is also a peptide lip balm, which not only has the same name, but the marketing strategy of the product is also similar to that of Hailey's.
Kriti recently uploaded a video on Hyphen's official account promoting her lip balm. In the video, the Mimi actress can be seen pouting and winking while promoting her lip balm. In the comment section, several netizens pointed out that Hailey promoted her lip balm in the same way and accused Kriti of copying Hailey. Check out the captions:
Kriti Sanon slammed fake news propagandists who are trying to defame her with reports of her promoting trading platforms on Koffee With Karan. She added that she never promoted any trading platform, and all such news is fake. She even announced that she would be taking legal action against such fake reports. Talking about the issue, Kriti added:
"There have been many articles in which false news has been given. I am promoting some trading platforms on Koffee with Karan. These articles are completely fake and false and have been published dishonestly and with bad intentions. These articles are defamatory and falsely claim to link me to a trading platform. I have never talked about any trading platform in the show. I have taken legal action against such false articles and reports and issued a legal notice. I request everyone to beware of such false, fake, and defamatory reports."
Let us know if you think that Kriti Sanon is copying Hailey Bieber.