Jenna Bush Hager Calls Out AI Roker For Calling Her 'Big Red' Nickname On Live TV, 'Not Okay!'

Jenna Bush scolded Al Roker for calling her 'Big Red' on live TV. However, the weather presenter couldn't understand what went wrong with his comment.

Saakshi Gupta

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Jenna Bush Hager Calls Out AI Roker For Calling Her 'Big Red' Nickname On Live TV, 'Not Okay!'

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Jenna Bush Hager jokingly called out AI Roker after he gave her an unexpected nickname on live TV. The incident took place on the Today show and instantly became a topic of discussion on her broadcast of Today with Jenna and Sheinelle. Incidentally, it happened after she had revealed that she was affected when her kids called her "biggie." 

Jenna Bush Hager reacts to AI Roker's 'Big Red' nickname 

Jenna Bush Hager recalled the incident and explained that AI Roker called her "Big Red" when she stepped onto the set in a red outfit during the October 20, 2026 broadcast of Today. However, the nickname did not go down well with the women present. In turn, they immediately reacted by telling him not to say it.

Jenna Bush Hager and AI Roker

Later, during the show on October 22, 2026, Jenna recounted the moment to co-host Sheinelle Jones. She explained why the seemingly simple comment had caused such a reaction. In her words:

"You can't call somebody, a woman, 'big!'" 

Sheinelle agreed with Jenna and recalled how the women on the set had reacted to the comment. She also remembered that Savannah Guthrie had expressed her surprise at what AI Roker had said. According to Sheinelle, AI Roker was initially confused about what he did wrong. So, he asked her to explain the issue.

Sheinelle then explained that she had told AI Roker that he shouldn't comment on something that could make someone uncomfortable about their body. Therefore, to mend the situation, Roker repeatedly came up with alternative nicknames. One of them was "Tall Red." Sheinelle jokingly suggested that "Skinny Red" would have been a better option. However, Jenna wasn't convinced it. In her words:

"I'm like, 'Not okay!'" 

Despite the awkward moment, the situation was lighthearted. In fact, the co-hosts laughed about the misunderstanding. Roker did not have any malicious intent, and the conversation remained playful. 

For those who don't know, the incident brings attention to Jenna's earlier comments about body image. Back in 2023, she said her views about her body changed over time. The main shift came after she became a mother.

She explained that pregnancy and motherhood helped her to value what her body. Jenna also mentioned that she found a childhood journal where she wrote that her New Year's resolution in fourth grade was to lose five pounds. The finding stunned her because her eldest daughter, Mila, was then in the same grade.

Jenna Bush Hager

Jenna Bush Hager has three kids with her husband, Henry Chase Hager. They have daughters, Margaret Laura "Mila," born in April 2013, and Poppy Louise, born in August 2015. Eventually, the couple welcomed a son, Henry Harold "Hal," born in August 2019. She also revealed how her children tease her with nicknames such as "Biggie" and "Big Back."

Who is AI Roker? 

AI Roker is a popular American TV personality, weather presenter, journalist, and author. He is best known for his long-running role on NBC's Today. Roker joined the morning show as a weather anchor in January 1996 and went on to become one of the most recognized personalities. Later, he also covered major live events such as Macy's Thanksgiving Day Parade and the Rockefeller Center Christmas tree lighting.

Apart from the weather report, Roker also co-hosts the third hour of Today. He even runs his multimedia production company, Al Roker Entertainment. He has authored books in niches such as memoirs, lifestyle titles, and murder mysteries. Roker is married to journalist Deborah Roberts.

What do you think about AI Roker's comment on Jenna Bush Hager?

Pic credits: Jenna Bush Hager/ Instagram, AI Roker/ Instagram, NBC News

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