It’s that time of the year again when we can bring to life our evergreen obsession with everything Gold and Bling! Yes, it’s Diwali time, when you can shop, eat and have fun to your heart’s ultimate content.
The Gold Rush
The five day festival of lights and prosperity, Diwali, begins with Dhanteras when the Indians welcome goddess of wealth Lakshmi in their home. Buying gold and silver coins, bars and jewelry on dhanteras is considered a mark of prosperity. The rising prices of gold metal notwithstanding, the zealous festive buyers are going to get their gold home because they believe in the auspiciousness of buying precious metals on Dhanteras.
This year Dhan Teras is on October 24, 2011 and the jewelry shops all over the city are ready to capitalize upon the festive demand for gold bullion and jewelry. Branded jewelry retailers like Tanishq, Gitanjali, Gili etc have bought forth their special festive and bridal jewelry collection and announced special schemes and discounts on gold and silver merchandises.
They know that mothers look for a reason to buy gold and collect it for their daughter’s wedding; dhan teras gives them yet another chance to their daughter’s golden trousseau.
We are simply sold on the Gold
The west can continue with its fixation with platinum and other suave jewelry but we love to bask in the glory of brilliant gold. People indulge in gold shopping according to their budget. Coins, bars, chains, rings, bracelets, bangles, earrings, nose rings, pendants, necklaces, watches – we are simply spoilt for choice when it comes to gold shopping.
Some like sobriety of antique jewelry and for some, nothing but the heavy, shiny and chunky gold jewels would do. Differs from shopper to shopper but as long as it is gold jewelry, everything works. By the way, what are you planning to gift your new daughter in-law for her diwali shagun? How about a pair of nice gold bangles or necklace-earring set?
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I remember my aunt had bought the diwali jewelry for her ‘new bahu’ along with the wedding jewelry. This way, the on-the-spot expense wouldn’t really hurt, she would say.
Gold: A Great Investment Tool
The reason why people save to buy gold merchandize on dhan teras day is that gold bullion and jewelry serve as great financial security vehicles. The price of gold is increasing day by day. Even if some depreciation is there due to market volatility, it is only a short term phenomenon. Some people buy Gold ETFs to leverage their stock portfolio and secure it against market ups and downs.
A little business and investment sense will tell you that buying gold is any day a better option than spending conspicuously on other luxuries.
Diamond and Platinum in Vogue
Diamond and platinum jewelry sales are also expected to increase this dhan teras, what with the wedding season just a stone’s throw away. Bride, her family or her in-laws would anyway be spending on wedding jewelry, so why not spend a part of it on dhan teras? The brides who look for the sophistication of platinum bands and the charming dazzle of diamond solitaires can have a field day on this auspicious festival of wealth and prosperity.
