Neha Kakkar's Pregnancy To Anushka Sharma Lashing Out At A Brand: Things Celebs Did For Promotions

From Neha Kakkar's fake pregnancy announcement to Anushka Sharma lashing out at a brand, celebrities did weird things for the promotions. And we have a complete list of the weird promotion tactics!


By Ekta Chanana Last Updated:

Neha Kakkar's Pregnancy To Anushka Sharma Lashing Out At A Brand: Things Celebs Did For Promotions

Remember how Bollywood singer, Neha Kakkar gave a mini-shock to her massive fanbase with her pregnancy announcement? Or the time when Bollywood actress, Anushka Sharma had lashed out at a brand for using her pictures. Oh God, celebrities have opted for the weirdest promotion tactics, and the result was that when Alia Bhatt and Ranbir Kapoor shared their pregnancy announcement, netizens called it fake. 

From rumoured affairs to fake engagement announcements, pregnancy news to whatnot, celebrities have taken the whacky way to market their projects. While we understand their job, they somehow play with the feelings of their massive fanbase. Check out 10 times celebrities opted for weird promotional tactics! 

#1. Neha Kakkar's fake pregnancy announcement to promote her song with her husband, Rohanpreet

Neha Kakkar got married to Rohanpreet Singh on October 24, 2020. However, within just two months, the singer left the entire nation shocked by sharing a picture as she flaunted her baby bump. Everyone showered her with congratulatory messages. Later, it was revealed that it was a promotional stunt and the picture was from her song, Khyaal Rakhya Kar. 

#2. Devoleena Bhattacharjee and Vishal Singh's fake engagement

Devoleena Bhattacharjee Makes Relationship Official With Vishal Singh, Flaunts A Huge Diamond Ring

Last year, Devoleena Bhattacharjee created a buzz on social media by sharing lovey-dovey pictures with Vishal Singh. She was seen flaunting a huge ring, and captioned the photo as "It's official." Soon everyone flooded her comment section with congratulatory messages. A day later, the duo announced that it was their movie announcement together. 

#3. Pulkit Samrat and Yami Gautam's faked love affair

In 2016, rumours of Pulkit Samrat and Yami Gautam's closeness often made rounds on the internet. In fact, Pulkit Samrat's marriage with Shweta Rohira got over within a year because of the actor's growing proximity to Yami Gautam. While Shweta openly blamed Yami and accused her of keeping eyes on her husband, the duo never talked about it. Later, in a media interaction, Pulkit cleared the air and shared that his relationship with Yami was to promote the film, Sanam Re. 

#4. Vidya Balan turned begger

Bollywood actress, Vidya Balan had taken a step up the promotion games by turning begger for her film, Bobby Jasoos. She was seen begging outside a Hyderabad station. It was also reported that she got scolded by a lady for not doing any work and begging.

#5. Parvathy's fake pregnancy

Parvathy Thiruvothu Kottuvattaa left the netizens shocked when she posted a picture of a positive pregnancy self test kit. Netizesn were shocked and everyone thought that Parvathy was pregnant out of wedlock. A day later, her fans got to know that it was a promotional gimmick for her movie. 

#6. Anushka Sharma lashing out at a brand for using her pictures

A while ago, Anushka Sharma called out an International sports brand, Puma for using her pictures without her consent. The actress looked super upset, and while netizens were hailing her courage. They felt cheated a day later, when she announced her collaboration with the same brand. 

#7. Malaika Arora creating a fake marriage announcement

Malaika Arora made her fans dream come true when she posted a picture of herself, and revealed that she had said 'yes'. Fans thought that she was talking about her marriage with Arjun Kapoor. But it was yet another promotional stunt for her show, Moving In With Malaika.

#8. Bipasha Basu's distributing totka rickshawalas 

According to a report by India Times, Bipasha Basu had distributed a totka for the promotions of her film, Raaz 3. Yes, the report stated that Bipasha had personally distributed the totka to the rickshwalas  for buri nazar.

#9. Tiger Shroff and Disha Patani's fake engagement announcement 

In 2019, Tiger and Disha left their massive fanbase shocked as they announced their secret engagement. Disha had shared an IG post and captioned it as "Someone popped the question and I said Yes." Tiger also posted a picture of himself, striking the same post. Alongside it, he had written, "Turns out, I am taken." Within a few hours, the duo revealed that it was a promotional stunt for Pepsi advertisement. 

#10. Alia Bhatt and Arjun Kapoor's wedding invite

One of the most dramatic promotional scheme was done by Arjun Kapoor and Alia Bhatt. The duo tweeted a fake wedding invite to promote their movie. While fans were left shocked, their hearts got broken when they got to know that it was a promotional stunt. 

Well, celebrities' fake promotional gimmicks had led their fans down countless times. What do you think about these weird promotional tactics?