By Ekta Chanana Last Updated:
Remember how Bollywood singer, Neha Kakkar gave a mini-shock to her massive fanbase with her pregnancy announcement? Or the time when Bollywood actress, Anushka Sharma had lashed out at a brand for using her pictures. Oh God, celebrities have opted for the weirdest promotion tactics, and the result was that when Alia Bhatt and Ranbir Kapoor shared their pregnancy announcement, netizens called it fake.
From rumoured affairs to fake engagement announcements, pregnancy news to whatnot, celebrities have taken the whacky way to market their projects. While we understand their job, they somehow play with the feelings of their massive fanbase. Check out 10 times celebrities opted for weird promotional tactics!
Neha Kakkar got married to Rohanpreet Singh on October 24, 2020. However, within just two months, the singer left the entire nation shocked by sharing a picture as she flaunted her baby bump. Everyone showered her with congratulatory messages. Later, it was revealed that it was a promotional stunt and the picture was from her song, Khyaal Rakhya Kar.
Last year, Devoleena Bhattacharjee created a buzz on social media by sharing lovey-dovey pictures with Vishal Singh. She was seen flaunting a huge ring, and captioned the photo as "It's official." Soon everyone flooded her comment section with congratulatory messages. A day later, the duo announced that it was their movie announcement together.
In 2016, rumours of Pulkit Samrat and Yami Gautam's closeness often made rounds on the internet. In fact, Pulkit Samrat's marriage with Shweta Rohira got over within a year because of the actor's growing proximity to Yami Gautam. While Shweta openly blamed Yami and accused her of keeping eyes on her husband, the duo never talked about it. Later, in a media interaction, Pulkit cleared the air and shared that his relationship with Yami was to promote the film, Sanam Re.
Bollywood actress, Vidya Balan had taken a step up the promotion games by turning begger for her film, Bobby Jasoos. She was seen begging outside a Hyderabad station. It was also reported that she got scolded by a lady for not doing any work and begging.
Parvathy Thiruvothu Kottuvattaa left the netizens shocked when she posted a picture of a positive pregnancy self test kit. Netizesn were shocked and everyone thought that Parvathy was pregnant out of wedlock. A day later, her fans got to know that it was a promotional gimmick for her movie.
A while ago, Anushka Sharma called out an International sports brand, Puma for using her pictures without her consent. The actress looked super upset, and while netizens were hailing her courage. They felt cheated a day later, when she announced her collaboration with the same brand.
Malaika Arora made her fans dream come true when she posted a picture of herself, and revealed that she had said 'yes'. Fans thought that she was talking about her marriage with Arjun Kapoor. But it was yet another promotional stunt for her show, Moving In With Malaika.
According to a report by India Times, Bipasha Basu had distributed a totka for the promotions of her film, Raaz 3. Yes, the report stated that Bipasha had personally distributed the totka to the rickshwalas for buri nazar.
In 2019, Tiger and Disha left their massive fanbase shocked as they announced their secret engagement. Disha had shared an IG post and captioned it as "Someone popped the question and I said Yes." Tiger also posted a picture of himself, striking the same post. Alongside it, he had written, "Turns out, I am taken." Within a few hours, the duo revealed that it was a promotional stunt for Pepsi advertisement.
One of the most dramatic promotional scheme was done by Arjun Kapoor and Alia Bhatt. The duo tweeted a fake wedding invite to promote their movie. While fans were left shocked, their hearts got broken when they got to know that it was a promotional stunt.
Well, celebrities' fake promotional gimmicks had led their fans down countless times. What do you think about these weird promotional tactics?