Ever since the popular business reality show, The Shark Tank India, was telecasted, the judges over there, including Ashneer Grover, Anupam Mittal, Namita Thapar, Sunita Singh and others have been enjoying immense stardom. Moreover, their journeys of becoming some of India's most successful entrepreneurs are also exciting the masses. Once again, BharatPe's co-founder, Ashneer Grover opened up about his meeting with his company's brand ambassador in 2019 and Bollywood actor, Salman Khan.
Recently, in a Vaghera Vaghera podcast, Ashneer Grover got candid about his first meeting with Salman Khan. Ashneer revealed that when Salman was hired to shoot an advertisement with BharatPe, the businessman got to talk with him. That day, Ashneer had also spent more than 3 hours for the same. However, Salman refused to get clicked with him, and this attitude of the actor irritated Ashneer a lot. He said:
“Usko humne sponsor rakha tha, uske shoot ke liye mila tha, usko brief karne ke liye company ke baare mein. Teen ghante baitha tha uske saath, uske manager ne bol diya photo nahi khichwani, sir thoda bura maan jaate hain. Maine bola nahi khichwaunga photo, bhaad mein jaa tu, aisi kaunsi heropanti hogayi.”
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However, in the same conversation, Ashneer mentioned that Salman also cares a lot about his image. Elaborating on the same, Ashneer mentioned how Salman asked him to keep the plot of the advertisement in such a way that the actor looks larger-than-life. Explaining Salman's reason behind it, Ashneer added:
“But banda smart hai. Logon ko lagta hai ke hawa mein hai, banda genuinely smart hai, usko business samajhta hai, usko branding samajhti hai, usko apni image clear hai. Jab hum ad bana rahe the, usne clear bol diya tha ke mujhe larger than life hi dikhana kyunki maine picture banayi thi Tubelight, woh pit gayi kyunki mujhe usme mandbuddhi dikha diya. Mujhe laga sahi banda hai, yeh sab cheezon ki realisation hai."
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In April 2022, while addressing students at the Lovely Professional University, Ashneer recalled the time when he had requested Salman to lower his charge. Elaborating on the incident, Ashneer mentioned that since at the beginning of his company, he had only Rs 100 crore in his pocket, and he had requested Salman for the same. Thus, listening to Ashneer's request, Salman charged them Rs 4.5 crores instead of Rs. 7.5 crores. Ashneer was quoted as saying:
"I decided to get Salman Khan as brand ambassador in 2019. Nobody could even think about it at that point. I was a small company, and I had to generate trust overnight for my business. So I thought I should take Salman as my brand ambassador. When I approached Salman’s team, they told me that they will charge Rs. 7.5 crores, which is when I started calculating as I had Rs. 100 crore on me. I will give him Rs. 7.5 crore, spend another Rs. 1-2 on making the advertisement, and then I have to pay broadcasters as well. It's going to be a Rs. 20 crore expense and I have only Rs. 100 crore in my pocket, with no certainty if I would get another round of investment. So I asked Salman to decrease his price, and he agreed to do it for Rs. 4.5 crore."
What do you think about Ashneer's revelations?
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