Mattel and Hasbro's new product line, inspired by 'KPop Demon Hunters,' has been revealed at the Nuremberg Toy Fair. Let's have a look at all the toys and the prices for each of them.
KPop Demon Hunters unexpectedly became a big success on Netflix when it arrived in June 2025. The characters have built a different kind of fan base among the audience. Furthermore, the soundtrack also became popular as it reached the top of the Billboard charts and was nominated for the Grammy Awards. The storyline of the urban fantasy film featuring the confrontation of the K-pop girl group, 'Huntrix,' and the boy band, the 'Saja Boys,' was specifically loved by viewers.
Meanwhile, there is a new update for the fans of KPop Demon Hunters. Hasbro and Mattel have finally revealed their lineup of products inspired by the film at the Nuremberg Toy Fair, which is scheduled between January 27, 2026, and January 31, 2026. The products include dolls, keychains, and more, launched at different prices. The current lineup is not the end since Hasbro and Mattel are planning to bring more toys, with the former releasing a few in July and Mattel aiming to bring them later this year.
As mentioned, the main plot of KPop Demon Hunters focuses on 'Huntrix' as they face a band called 'Saja Boys.' 'Huntrix' includes vocalist, 'Rumi,' dancer, 'Mira,' and the rapper and lyricist, 'Zoey.' Among the latest lineup of products, three separate dolls are available for these three characters, and they can be pre-ordered on the website called American Girl. All three dolls are priced at USD 165.
The three dolls are 18 inches tall, and they have the same features. The eyes can open and close, and they include soft cotton all over. The head and limbs of the dolls are created with smooth vinyl and can move at the same time. The signature outfits of the characters have been used in the dolls, and nothing else has been missed. This includes 'Rumi’s' faux sword and 'Zoey’s' faux knives, inspired by Shin-Kal.
While the three 18-inch dolls are now available for pre-order, the remaining products have just been announced. The prices have been revealed, and they are going to be affordable compared to the three large dolls inspired by the three main characters of KPop Demon Hunters. Among the weapons of the 'Huntrix' members, 'Zoey’s' weapon is priced at USD 10. Furthermore, 'Rumi’s' weapon will be available for USD 15, followed by 'Mira’s' weapon at USD 20. The monopoly game has been launched at USD 25 alongside the lightsticks of the film’s lead characters and two Derpy Furblets priced at USD 15.
For The Fans collection will be available for USD 12.95, followed by Hello Friend packs at USD 6.47. The action figure collection of 'Huntrix' and the boys band is priced at USD 21.59. There are four Core Fashion dolls, priced at USD 27 each. The Polly Pocket packs with five 'Saja Boys' will arrive at USD 19.43. The capsules for the solo characters are priced at USD 5.39.
The Action Figure collection with the lead characters is coming at USD 21.59, along with the UNO deck at USD 6.49 and the Rumi 7 Jinu 2-pack at USD 43.19. The individual Polly Pockets for the 'Huntrix' is priced at USD 20, and the same thing for the 'Saja Boys' is priced at USD 30. There are also Singing Fashion dolls and a Battle Rumi doll, priced at USD 32.39 and USD 53.99, respectively.
What are your thoughts about the latest product lineup inspired by the KPop Demon Hunters? Let us know.
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