Sydney Sweeney Faced Immense Criticism For Nude Sports Ad, How Much Did She Earn From The Campaign?

Sydney Sweeney has been facing criticism for her nude ad campaign. Amid this, let's have a look at how much she earned from the shoot!

By Priyanka Dutta Last Updated: Sep 14, 2026 | 20:55:23 IST

See more of our coverage in your search results.

Add BollywoodShaadis on Google
ADVT.

Sydney Sweeney has been hitting the headlines for her bold appearances for a long time. Whether in The Handmaid's Tale or Euphoria, Sydney's bold appearances turned out to be a massive topic of discussion. Even though Sydney sparked several controversies, she revealed that she would never stop doing the very things she thinks add depth to her on-screen character. 

ADVERTISEMENT

Sydney Sweeney also talked about the double standards in the industry where, apparently, male nudity seems to be fine, whereas when actresses opt for the same, they get nothing but bullying. Recently, Sydney has been in the headlines as she appeared without clothes for an ad campaign for Novig. The advertisement sparked a massive discussion on social media, and Sydney has been getting backlash from female athletes and other women as well.

How much was Sydney Sweeney paid for her controversial Novig ad?

Sydney is being blasted because people are talking about how women have worked really hard to earn a place in sports. The conversation is also about the women's sexualisation to sell a betting product. While Sydney didn't comment directly on the matter, she took to her social media and shared photos of some athletes who also appeared bare-bodied for campaigns. Amid this, let's have a look at whether or not Sydney was paid for her controversial sports ad campaign for Novig.

ADVERTISEMENT.

Sydney has a net worth of USD 30-40 million, and reportedly she earns more from brand endorsements, estimated to be USD 7.5 to 10 million, than from films, as reported by Celebrity Net Worth. Reports also claim that Sweeney earns around USD 1 to 3 million from digital campaigns.

ADVERTISEMENT

However, there's no official confirmation about the fixed amount that Sydney earns from her brand deals. Coming to Novig, this is a sports prediction market platform, and reportedly, for her recent controversial project with the brand, Sydney has taken an equity stake. If a report by Dealroom is to be believed, the actress has approached the co-founder and chief executive, Jacob Fortinsky, to negotiate the ownership position.

Sydney Sweeney talked about her bold on-screen appearances

Sydney Sweeney has been in the talks for her bold scenes, and for the same reason, she feels that others 'don't take her seriously'. Speaking to W Magazine, Sweeney talked about how she has seen males who appear nude get prestigious awards, while female actors get bullied. Sydney likes to give it all to the character she's playing, and if that means she has to appear bold, she is also okay with that. 

ADVERTISEMENT

Sydney said that she's not nervous to play these scenes because she feels she owes it to the character she's playing. Sydney also mentioned in the interview that she feels nudity is part of that particular storytelling. According to her, the female body is powerful, and she will keep choosing it when it serves her on-screen character.

Continue reading below

In an interview with Deadline earlier, Sydney talked about her nude scenes in Euphoria, where she also mentioned that she asked the makers to cut the scenes where she felt nudity was not necessary; however, she felt that it was something important to tell the story of 'Cassie Howard' (her character), and thus she was not nervous to do the same. But as her current bold appearance is tied to women's sports, she is receiving back-to-back questions and criticism for her choice.

What do you think about Sydney Sweeney's controversial nude sports ad?

ADVERTISEMENT

Also Read: Scooter Braun Reportedly Wants To Marry Sydney Sweeney Soon, Compares Her With Marilyn Monroe

ADVT.
ADVT.
Chitrangda Singh's Glam Looks
18 December, 2023
ADVT.
ADVT.