American musician, Oliver Tree was struggling to sell his music two months before his tragic death and called out his longtime music label.
American singer, Oliver Tree's sudden death at 32 has left the internet in shock. He was among the six people who lost their lives in a tragic helicopter crash in Rio de Janeiro, which took place on June 14, 2026. After reports of his death surfaced, his fans are mourning the talented singer’s sudden passing. Do you know that the talented singer was struggling to sell his music before his death?
In April 2026, Oliver announced that his latest album, Love You Madly, Hate You Badly, had been shelved. He told his fans that it was due to ongoing issues with his longtime label, Atlantic Records. Initially, his fans thought that it was a prank by the popular singer, but he claimed that it was one of the most shattering moments for him.
Talking to his social media handle, Oliver posted a video and revealed that it was a ‘nightmare’ and took a dig at Atlantic Records, stating:
“I just got word that my album is no longer coming out. Behind the scenes has been nothing short of a nightmare. I have no marketing budgets for music videos, no digital ad spend. Nobody really cares in the building, it seems like. I’ve made them tens of millions of dollars, but they don’t remember that.”
After a few weeks, Oliver gave an update about his album and revealed why the recording label didn’t want to support him. The singer also shared that his team got the label to agree to release his album on my personal imprint, Alien Boy Records, releasing it on April 24, 2026. Speaking about the same, Oliver said:
“After making tens of millions of dollars over 8 years for Atlantic Records, they no longer want to support my art because I’m not making songs for TikTok. I never got into this to make TikTok songs. My team has got the label to agree to release Love You Madly, Hate You Badly on my personal imprint, Alien Boy Records.”
Oliver Tree was travelling with Argentine YouTuber, Grasper Prim, better known as Gaspi, and 4 others to Brazil in a helicopter when the tragedy struck. According to reports, the tragic incident occurred on June 14, 2026, when two helicopters collided. On the other hand, another report claimed that one of the helicopters crashed into the parking area, instantly sparking a major fire given the collision with other electrical vehicles.
Soon, emergency crews arrived at the scene. But the intensity of the fire complicated the rescue and recovery efforts. Some reports indicated that multiple vehicles were destroyed when the fire spread rapidly in the parking lot. An investigation regarding the accident is underway.
Born as Oliver Tree Nickell, he was a popular American singer, songwriter, producer, filmmaker and internet personality from Santa Cruz, California. He became famous after creating content that blended with his music, comedy, and eccentric visual storytelling. Oliver rose to fame with songs like When I'm Down, Life Goes On, and Miss You, which became hits. At the same time, his albums, Ugly Is Beautiful, Cowboy Tears, and Alone in a Crowd became famous. Love You Madly, Hate You Badly were his final studio albums.
Rest in peace, Oliver Tree.
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