After speculations of an alleged fallout between Alix Earle and Alex Cooper made rounds on the internet for a year now, Alex Cooper has finally broken her silence over it.
Alex Cooper and Alix Earle's conflict had been a subject of speculation for months now. But the alleged reports and subtle social media digs finally proved true after the Call Her Daddy host publicly addressed the tension. After a long silence, she directly called out Alix Earle on TikTok. The duo's mentor-student relationship has now become messy, and Alex's new statement suggests the conflict is far from over.
Alex Cooper broke her silence about her alleged conflict with Alix Earle in a viral TikTok video. The video was shared on April 13, 2026, where Alex accused the influencer of engaging in "passive-aggressive behavior" through likes, comemnts and shares on social media posts criticising Alex. According to People, the Call Her Daddy podcast host asked Alix to come forward and speak about her problem rather than resorting to indirect methods. In her words:
"Hey girl, the passive-aggressive reposts and the likes and the commenting on things, I've got to call you out here, you're going to need to get specific and just say what you've got to say about me."
The 31-year-old further clarified that she or her talent management firm has placed no legal restrictions on Alix regarding her speaking. Therefore, Alex urged her to come out and express her issues rather than hiding behind. In fact, Alex accused Alix Earle of trying to create a "fake narrative" about her and their conflict to divert attention from her personal life. Notably, it is the first time Alex has directly addressed their conflict. Ending the issue until Alix speaks up, Alex said:
"There's no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself. I know what happened, and so do you, so talk, unless the fake narrative that you're creating happens to be way more interesting than the truth. I have nothing to hide when it comes to you and me. Unless you actually have something to say, I'm out. This is over."
The conflict between Alex Cooper and Alix Earle did not begin overnight. In fact, they had a successful collaboration in the podcasting world. Alex founded the Unwell Network and signed Alix Earle as its first major creator in 2023. According to Variety, they had a mentor-student relationship in which Alex used to guide Alix and other new-generation creators. Moreover, Alix's podcast, Hot Mess, began under the network, and they quickly became a successful force in the digital space.
But things took a turn, and they began to develop a conflict. Eventually, Alix left Unwell Network in early 2025, sparking rumors about their behind-the-scenes conflict. At the same time, Alex revealed that the 25-year-old had decided to leave and that they had returned full ownership of Alix's intellectual property to her. Meanwhile, Alix hinted at issues between them when she sat down for an interview with The Wall Street Journal and called it "a little bit of a hot mess" situation.
The exact reason for the conflict between Alex Cooper and Alix Earle is not confirmed. But it might be related to their business and creative disagreements. According to reports, they fought over how Alex's network managed Alix's brand. There were rumors that Alix's inner circle, including her father, began to play a more active role in her business decisions, adding to the friction. At the same time, the subtle social media digs, likes, cryptic comments, and reposts related to Alex Cooper have now sparked a public conflict.
What do you think about Alex Cooper's take on her conflict with Alix?
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