LUX Turns 100: Actresses Who Became The Face Of Iconic Soap, Who Is Pampering Women In 100 Countries

Unilever's famous product, LUX Soap, completed 100 years in 2024, and here's a look at some of the actresses, who have been the face of this iconic product over the decades.


By Rishabh Naudiyal Last Updated:


LUX Turns 100: Actresses Who Became The Face Of Iconic Soap, Who Is Pampering Women In 100 Countries

Lux is among the biggest brands in the world when it comes to composing high-quality beauty products. It was in 1924 when Lux launched the world's first mass-market beauty soap. The product created a stir across the world courtesy of its quality and affordable price. In the following years, Lux continued to dominate the soap market across the world. As of now, Lux has a presence in over 100 countries and is one of the world's highest-selling soaps.

Lux announces Suhana Khan as their newest brand ambassador on the completion of its 100 years

It was in 2024 when Lux completed 100 years of its existence and celebrated it in style. The iconic brand collaborated with Bollywood's 'King Khan', Shah Rukh Khan's daughter, Suhana Khan. The global Vice-President of Lux, Severine Vauleon shared the wonderful news in an official public statement.

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Severine Vauleon stated that Lux is delighted to choose Suhana Khan as its newest brand ambassador. She also added that their idea of inspiring the next generation of women aligns with Suhana's personality. The actress looked stunning in a purple-hued dress, and as soon as her pictures from Lux's event made its way to the internet, people started lauding her.

List of Lux's most famous ambassadors over the decades: From Marilyn Monroe to Aishwarya Rai Bachchan and more

Now that Suhana Khan has made an impression on the global stage after becoming Lux's newest brand ambassador, let's talk about the iconic actresses, who have been the brand ambassador of this iconic beauty soap. Starting with the legendary British actress, who is also remembered as Hollywood's Queen, Elizabeth Taylor is the one, who was among the first big celebrities to become the brand ambassador of Lux.

In the following years, Lux joined hands with Audrey Hepburn, Marilyn Monroe, Brigitte Bardot, Shu Qi, Isyana Sarasvati, Dilraba Dilmurat and many more featured on Lux. As soon as the popularity of Lux grew in India, the global brand bought a series of iconic actresses as their brand ambassadors. Iconic Bollywood actresses like Madhubala, Rekha, Meena Kumari, Zeenat Aman, Hema Malini, Madhuri Dixit, Sridevi and others have been the brand ambassadors of Lux over the years.

In the modern era, we have seen the likes of Priyanka Chopra Jonas, Aishwarya Rai Bachchan, Katrina Kaif, Kareena Kapoor Khan, Anushka Sharma, Deepika Padukone, and Alia Bhatt become the face of Lux. There's no denying that even today, it is nothing less than an honour for any actress in the world to become the brand ambassador of a brand that is 100 years old.

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For the unversed, Lux was launched for the first time in India back in 1941, and since then, it has become a household name across India. The iconic tagline of the beauty soap, "Filmi sitaaro ka manpasand saabun", won consumers' hearts across India.

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Back then, when the global brand decided to introduce its soap in India, it went to the iconic actress, Leela Chitnis to become its brand ambassador. In the advertisement, Leela's statement, "9 out of 10 film stars use Lux toilet soap", became a hit and launched Lux soaps in the best way possible, and the rest is history that continues to get bigger and bigger.

What do you think about Lux's decision to choose Suhana Khan as their next girl? Let us know. 

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