After facing backlash over her back-to-back nude sports advertisements, Sydney's idea is simple: keep it bizarre to get the world talking about her lingerie brand.
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Add BollywoodShaadis on GoogleSydney Sweeney has made headlines since she appeared topless in a sports advertisement. From netizens to celebrities, Sydney's move drew heavy criticism. This left many netizens and celebrities irked after her back-to-back bold ad shoots. Now, Sydney has opted for unconventional ways to promote her brand.
The 29-year-old actress posed in sexy lingerie from her recent range. She gave a seductive pose while she was seen shaving her face in the bathroom. She wore navy blue underwear from her collection and a matching cropped cardigan.
On the thought behind her brand, Sydney said she wanted every piece to fit beautifully on a range of body types. She is competing with the rival brands Skims and Savage X Fenty. When she launched her brand, Sydney said:
"The secret is finally out... this is lingerie you wear for YOU, no explanation, no apology. I wanted to create a place where women can move between all the different versions of who we are."
Sydney also holds shares in Novig, for whom she went nude in a sports campaign. As per reports, she was the decision-maker behind the controversial campaign, wherein she posed naked with nothing but sports equipment. She made sure to secure her stake before stripping for the 'Just Sports' ad campaign.
Despite the campaign going viral, Sydney lost more than 200,000 Instagram followers after it launched. British sprinter Amy Hunt also slammed Sydney. But there were some who sided with Sydney, and one of them was volleyball star Kayla Simmons.
Sharing her thoughts in the caption, Kayla revealed that the ad doesn't set back women in sports. She stated that the advertisement is not a setback for women in sports. She called out the hypocrisy in forcing women into a box to be considered respectable. She wrote:
"Sydney Sweeney's gambling ad doesn’t set back women in sports. There is a deep hypocrisy in forcing women into a box to be considered “respectable.” It used to be traditional dress codes calling a woman’s shape a distraction. Today, it is online mobs telling her to minimize her appeal under the guise of “activism.” That isn’t progress—it’s just a new version of the same old control."
Kayla further sided with Sydney and shared that people are ignoring that she is a talented actress, business owner, and executive. She stated that people have erased all her achievements just because she featured in the ad. Kayla added that if they want to empower women, they should show up to games and celebrate their accomplishments. She wrote:
"What’s wild is completely ignoring that she is a talented actress, business owner, and executive. The moment a woman uses her appeal to her advantage, society acts like her achievements are erased. If you want to empower women in sports, then buy the tickets, show up to games, and celebrate their accomplishments. Hopping on a trend to bash a woman isn’t empowerment, and we can easily celebrate athletes without shaming a woman who chooses to embrace how she looks and use it however she wants."
What do you think about Sydney Sweeney's recent shaving advertisement?
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