Taylor Swift and Selena Gomez have been close friends for a while now, so it was no surprise when Selena posted a video of her on the way to celebrate her friend's big day.
See more of our coverage in your search results.
Add BollywoodShaadis on GoogleTaylor Swift and Travis Kelce's wedding festivities have allegedly begun, and fans have been keeping a close eye on every detail of the venue and the attendees. And the first person Swifties ran to check on the evening of July 2, 2026 (ET), was none other than TayTay's industry bestie, Selena Gomez, who, to no one's surprise, had shared a story, all dolled up and on the way to allegedly Taylor and Travis' rehearsal dinner.
However, while Selena Gomez's thousands of dollars' worth of jewels caught everyone's attention, it was her use of Rare Beauty products that left netizens a little discontent, with many criticising her for using the opportunity to promote her brand, amid Taylor Swift's wedding buzz.
Taylor Swift and Travis Kelce will be tying the knot soon, and fans cannot wait for the official announcement amid several reports and dozens of AI images. According to reports, the celebration officially began on Thursday, July 2, 2026 (ET) night, simply their rehearsal dinner. However, nothing is official yet, except that the Karma singer's friend, Selena Gomez, was headed out looking dazzling.
Selena shared a selfie video on her Instagram story, looking absolutely stunning in a feathered dress, slicked-back bun, soft glam makeup, and jewels that left us in awe. According to reports, the singer was wearing Fernando Jorge Flicker Earrings, estimated at USD 29,000, and a Flicker Ring, priced at USD 11,000. The earrings by the Brazil-born, England-based designer are made with 18k white gold and set with 1.92 carats of pear-cut natural diamonds, while the ring is crafted in 18k white gold and set with 0.84 carats of pear-cut natural diamonds.
While Selena Gomez looked absolutely beautiful, one aspect of the shared video didn't sit well with netizens. In the video Selena shared, she could be seen using her Rare Beauty lip colour and even tagged the brand in the post. For the unversed, in a short video clip filmed in the back of a car, the Heart Wants What It Wants singer could be seen applying a lipstick from her Rare Beauty cosmetics line while wearing a glamorous, strapless black gown. She followed the footage with a close-up photograph clearly showcasing the lip product.
While Selena happily flaunted her picture-perfect look, fans pointed out that Taylor Swift has been keeping her entire wedding a secret, and her post using the event to promote her brand could risk the secrecy. Fans questioned Selena's intention, with some even calling her out for using her friend's wedding for her business's gain. Critics flooded the comments to call out the actress, with one disgruntled fan writing, "Using other women's success for relevancy….stay away from her." Another viewer wrote, "Yesss use your best friend's wedding to sell makeup."
Meanwhile, Taylor Swift and Travis Kelce's other close pals, including music producer Jack Antonoff, Bradley Cooper, Erin Andrews, Taylor's longtime publicist, Tree Paine, and Taylor's childhood bff, Abigail Anderson, were spotted in all their glory, allegedly on their way to the big rehearsal dinner. Jack looked sharp in a black suit as he entered the SUV alongside his sister, Rachel. Other guests who likely attended the dinner were Sabrina Carpenter, Kimberly Schlapman, George Kittle and Ross Travis.
What are your thoughts on Selena Gomez using Taylor Swift's wedding for allegedly promoting her brand?
Next Read: Bride-To-Be, Taylor Swift's Feelings For Ex-BFF Revealed, Where Is Blake Now Amid Singer's Wedding?