'The Today Show' host, Savannah Guthrie focus is shifted to her mother, Nancy Guthrie ever since her disappearance.
Savannah Guthrie's world changed ever since her mother, Nancy Guthrie, disappeared. Savannah paused her life and went back to her mother's place to find out more about her. Amidst it, The Today Show anchor remained absent from the morning TV show and didn't even cover the Winter Olympics in Italy as intended.
Ever since Savannah Guthrie's mother went missing, many people have been turning to Today for updates on the case. There is no doubt that ratings are on the rise, with more and more people switching to the show to get details on the matter. For the unversed, reports claim that Nancy Guthrie has been abducted from her home, and there have been many developments on the matter. And Today is giving those updates straight away, and people are tuning in to know more about the co-anchor situation.
As per the Nielsen data cited by Variety, viewership has surged by an impressive 23 per cent over the five days leading up to February 6, 2026. It means 6,24,000 viewers tuned in as compared to this time last year. It has been on top of the competition on morning network television with an audience of around 3.32 million viewers. On the other hand, ABC's Good Morning America ranks second with nearly 2.91 million viewers, and CBS's Mornings ranks third with 1.84 million viewers.
The rise is not solely attributed to viewers who want to know more about Savannah Guthrie's mother. Today is also airing the 2026 Milan Cortina Winter Olympics, which is lifting the ratings in the morning hours of February. The Olympics will wrap on February 22, 2026, with the Closing ceremony. Now, after the Olympics, it remains to be seen how long they will cover the Guthrie family crisis.
Ever since Savannah Guthrie took off from her show, Hoda Kotb returned to her place with a supportive message. She has been covering the Olympics, and new episodes of the show have been broadcasting daily with the latest on the search for Nancy Guthrie, with facts and analysis from Tom Winter and Liz Kreutz.
Talking about Savannah Guthrie, she remains active on her social meida handle. She keeps sending messages, thanking fans for their prayers in the most difficult time of her life. She even shared videos with her siblings and was hoping for the safe return of her mother. Today, even claimed that the law enforcement is working tirelessly around the clock to find Nancy Guthrie.
Officials have reached the Catalina Foothills area to search for clues in Nancy Guthrie's disappearance. The law enforcement is also constantly trying to track down thousands of tips they have received from the public. And many believe that these information act as a key in finding Nancy Guthrie. A retired detective reacted to the overwhelming number of tips that have come through. In a conversation with AZ Family, Matt was quoted as saying:
"The law enforcement, the detectives working it, they know the ins and outs of this investigation. And as soon as someone comes in with a tip, they go, 'Oh, we are missing that piece, it goes right there.' That person is now going to be interviewed and see where that tip goes to."
What do you think about The Today Show's rating after Savannah Guthrie's family crisis?
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