Alia Bhatt's Ed-a-Mamma Exceeds Deepika Padukone's 82E With A Significant Value Of Rs. 844 Crores

A report talked about the list of entrepreneurial ventures made by various celebrities in India and their ranking as per the brand value, and we learnt how Alia Bhatt's brand exceeded Deepika's one.


By Oindrila Muhuri Last Updated:


Alia Bhatt's Ed-a-Mamma Exceeds Deepika Padukone's 82E With A Significant Value Of Rs. 844 Crores

Bollywood actresses are reaching great heights not only with their acting and fashion senses but also with active participation in entrepreneurial ventures. For instance, while Alia Bhatt owns a clothing brand, Ed-a-Mamma, which prepares customised ensembles for toddlers and pregnant ladies, Deepika Padukone has a beauty brand, 82E, on her name which makes a range of skincare products, and many others. Moreover, recently, we got hold of reports claiming Deepika Padukone is the top actress in India. However, now another report claimed different remarks about the actresses' brand values.

Alia Bhatt's brand surpasses Deepika Padukone's one with a slight difference

A report by financial and risk advisory firm, Kroll, named Celebrity Brand Valuation Report 2023: Brands, Business, Bollywood, revealed that Alia Bhatt has surpassed Deepika Padukone with her brand's value. While Alia's Ed-a-Mamma ranked at position one with a value of USD 101.1 million (Rs. 844,92,10,080), Deepika's 82E got a slightly lower value of USD 96 million (Rs. 802,29,88,800). However, the same report claimed that both actresses experienced slight declines in their 2022 rankings. 

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deepika alia

Kiara Advani reached a significant rise in brand value to Rs. 501 crore

In the same report, it was mentioned that although Deepika and Alia saw a decline in their brand's value, Kiara Advani made a significant rise. Her brand value was about USD 60 million (Rs. 501,42,54,000). The report also indicated that the top 25 celebrities, who collectively endorsed over 300 brands across various sectors over the past year, have a notable increase in both television and digital endorsements. It is quite empowering for India to have a surge in entrepreneurial ventures.

When reports claiming Reliance to acquire Alia Bhatt’s clothing brand, Ed-a-Mamma, surfaced online

A few weeks ago, reports claimed that Alia Bhatt’s clothing brand, Ed-a-Mamma was all set to be acquired by Reliance Brands, a subsidiary of Reliance Retail. The reports further mentioned that the deal was worth Rs. 300-350 crores. For the unversed, the brand started with kids' wear between the age group of 4 to 12 years and later introduced maternity wear, too. The brand has been largely selling through online platforms like FirstCry, AJIO, Myntra, and Amazon, as well as through retail chains like Lifestyle and Shoppers Stop.

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When netizens reacted after Deepika Padukone collaborated with a US-based pottery brand

Earlier, Deepika Padukone turned designer for an American home furnishing label, a US-based pottery brand, Pottery Barn. In an interview with Architectural Digest India, Deepika opened up about her debut designed collection for the brand, for which she has been an ambassador since December 2022, and shared a video about the same. But while her fans were extremely elated to get the news, a section of netizens slammed her for the same as the brand featured multiple prized items on its official website, including a Hand-Knotted Rug worth Rs. 3,95,000 and a Sausalito 8-drawer wide dresser amounting to Rs. 2,50,000, and many others.



To watch the video, click here.

Well, Alia, Deepika, Kiara and many other actresses taking part in entrepreneurial ventures are indeed inspirational. What do you think? Let us know!

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