All That Glitters Is Not Gold: 8 Mistakes To Avoid While Buying Gold Jewellery


By Avantika Kaushik Last Updated:

All That Glitters Is Not Gold: 8 Mistakes To Avoid While Buying Gold Jewellery

While most people believe that buying best jewellery is just about entering into a grand showroom, and relying on the options it provides, it is sadly not so. You must understand carats and cuts, know the choice and then link it with the options.

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If you are buying gold jewellery anytime sooner, here are a few tips that can make the experience less confusing and more fulfilling.

Myth #1. Bigger and expensive jewellery is better

Gold Jewellery / Tanishq

Image Courtesy: Tanishq

Most often people think that expensive is better. This is not always the case. It is important to pay attention to the design and style of the piece. Fix a budget, stick to it, and start exploring. You will find a lot of variation in gold jewellery. Find cost-effective, dazzling jewellery. So if you are swimming in the thought that expensive will be better, mark it in your mind as a myth. And start looking for your ideal jewel piece with all new perspective.

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Myth #2. All jewellery designs suit every woman

Gold Jewellery / Instagram

Image Courtesy: Instagram

Men usually live with this myth, that all jewellery designs are beautiful and they suit every woman. But, that's not the case. Different women like different cuts and designs. So if you are buying something for your girlfriend or your wife, it will be better to know her choice and preference. What she usually wears might not be exactly what she is looking for. She might be looking for something entirely different. In this case, Sonam paired jhumkas with a gown and it looked pretty, but not everyone would like this combo.

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Myth #3. All retailers are the same

Gold Jewellery

This is a big myth, which can be fatal. It is important to buy jewellery from the right place. Find a retailer whom you can trust. There is a major difference between just any retailer and a big retailer. A big retailer will have a wider range of choice with jewellery, and more beneficial return and exchange policy. A big retailer also keeps your purchase a secret. And as a measure of security, click a picture of the jewellery that you pay for, so that you know that what you are handed over is the one you selected.

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Myth #4. No research is required to buy gold jewellery

Gold Jewellery

Indulge into fact-finding about gold jewellery. Read about carats to understand how to make out which is a good jewellery and which is not. Ask about the purity of the gold and buy the piece with best purity to have gold jewellery with best value. Know how to estimate the value of what you are purchasing.

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Myth #5. Buying gold jewellery is similar to artificial ones

Gold Jewellery

Gold jewellery shopping is entirely different from artificial jewellery. It involves judging the quality of the piece and assessing its value. Besides, designs that you get in gold jewellery are absolutely different from the artificial ones. So you cannot depend on your skills with artificial jewellery buying to buy a gold jewellery.

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Myth #6. Scrap gold is as valuable as gold jewellery

Gold Jewellery

If the purpose of your gold purchase is also investment than just jewellery buying, then pay attention and mind that it is not a scrap gold. This gold is the scrap left from transforming on gold jewellery into other. So it is more of a residual gold.

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Myth #7. Gold jewellery means it should be gold in colour

Gold Jewellery

This is a very famous myth that gold just comes in golden colour. Today gold has so many colour variations, that it has become important to decide the colour you want to buy, while purchasing gold jewellery. You will find gold jewellery in white, green, brown and blue.

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Myth #8. You can go to any store and pick gold jewellery

Gold Jewellery

Gold is not bought by just visiting one retailer shop. Do a thorough market research before making a final choice. You need to visit different shops, explore by design, cost , purity and exchange policy before making a final choice.

Buying gold needs a lot of precautions and information gathering. Make sure you know everything about gold and the choice of the person you are buying it for.

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